Hello, I’m Liz
I’m a designer specializing in brand identity, balancing my role as Design Director at Reckon Branding during the day with freelance and personal work after hours.
With over 20 years of experience, I’ve created brands from the ground up—designing everything from logos and print collateral to packaging and environmental graphics. My true passion lies in crafting brand identities, weaving in hand-drawn type and illustration any chance I get. There’s something undeniably special about creating with your hands—it brings a unique, tactile, and deeply human quality to design, and I love infusing that into everything I create.
Beyond design, I’m an avid traveler, hiker, and adventurer, always exploring alongside my husband. We call Atlanta home and share life with two of the world’s best cats. I’m a craft cocktail enthusiast, national park devotee, seltzer water connoisseur, Atlanta United supporter, and, without a doubt, a true cat lady.
If you’d like to grab coffee, collaborate, or chat about a project, let’s connect!