Booker Promotions, established in 1920, specializes in promotional products and executive and corporate gifts. The updated brand identity needed to convey their almost 100 years of industry experience. The unique semi-serif type helps display a modern and classic personality at the same time. The brackets in the icon allude to a stamp, helping to communicate their work of developing branded solutions for their clients.

Role: Art Direction, Design
Strategy: Andy Suggs
Creative Director: Andy Suggs
Studio: Reckon Branding