Barnsley Resort
Brand Identity, Collateral, Environmental
Barnsley Resort, a 3,000-acre retreat in North Georgia, sought to elevate its brand identity to align with their newly established brand positioning, without redesigning the logo. The newly crafted brand identity system introduced an enhanced color palette, a collection of typography, multiple brand assets, and some key messaging to support the new positioning. The brand identity aims to bring a modern feel to the brand appealing to a younger audience. The brand balances the rich history of the property and a modern appeal.
