Brookwood Associates
Logo, Brand Identity
As an intentionally small investment firm, Brookwood Associates brings a service mentality to their work, focusing on clear communication and client relationships. The brand strategy led to a focus on keywords such as confidence, integrity, credibility, experience, approachability, and relationships. The BWA icon is built as shapes coming together to communicate a relationship between people and community. The angled shapes are used throughout the brand identity to further communicate movement and forward progress. Navy and aqua pair well to convey an approachable confidence.
